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Leadorium's mission is to make transparent and responsible cooperation the most profitable solution for all of the affiliate market participants.
The Smart Contact Leadorium will change the relationship between advertisers and content editors!
The advertiser creates a campaign with the participation and results conditions of his choice.
The publisher responds to the request and validates the contract.
The Smart-Contract dialogues with the third-party APIs to quantify the performance of a campaign and evaluate the amount of the transaction.
Affiliate marketing currently functions largely on the basis if the intermediation of affiliate networks that aggregate many offers from various advertisers.
Publishers (affiliates) promote selected products using individual tracking links downloaded from the affiliate network.
The advertiser settles the correct conversions (i.e. actions based on which commissions are settled, e.g. a product purchase by the customer) with the affiliate network, which then pays the commission due to the specific publisher.
A less common form of collaboration is direct cooperation between publishers and advertisers. The only entities who can afford such measures are the largest organizations that have their own technological facilities to monitor the results of the collaboration, and the largest publishers (mostly institutional ones) that guarantee traffic generation at a certain level.
Smart contracts are a digital agreement containing specific conditions that are needed for implementation in the form of a self-service application. The code of such a program is located in a decentralized database – the blockchain – which makes it impossible to change the scope of the contract during its term.
Thanks to smart contracts, the Leadorium project solves the problems of cash withdrawal fraud, as the process is automated, making it impossible to deviate from previously agreed contract terms. In the new-generation affiliate network – Leadorium – all transactions will be concluded using smart contracts.
Leadorium smart contracts will operate in the widely known ERC-20 standard, based on the Ethereum blockchain. Leadorium is going to create its own blockchain infrastructure, which will allow a huge reduction in transaction costs.
Each Leadorium customer will be assigned ratings based on their activities. Publishers will want to send good traffic and receive higher ratings. In this way, they will gain access to higher rates and premium campaigns, and their negotiation possibilities will increase significantly.
To get high ratings, advertisers will want to maximize the results of each campaign. Thus, advertisers gain access to publishers with the highest quality of traffic. Advertisers and publishers that have been present on the platform for a short period or have poor ratings will have limited opportunities in Leadorium.